Brand
The whole problem, solved.
How IEMI Labs looks and sounds: the logo, colours, type and the way we write. Use these when you write or design anything for us.
Mission
Solve real problems fully, with technology.
Tagline
The whole problem, solved.
Name
IEMI Labs, with IEMI in capitals. Never "Iemi", "IEMI labs" or "IEMILabs".
Values
Solve the whole problem
A product should finish the job, not hand half of it back. One flagship per sport and per industry does most of the jobs that buyers there need done.
Market first, then design
Market research decides what we build: who pays, what they use today and what it costs them. Then we design.
Change is constant. Keep up with it.
Markets, parts and rules move fast. We check our designs against them and change course when the facts change.
Show our work
Every design, test and limit is published as it is made. We take no money for a product until its design is finished and tested.
Logo
The mark is three upright strokes and an E inside a rounded square, with one signal-green dot: a device that has seen something and is about to act. The wordmark sets IEMI in semibold and Labs in regular, muted. Do not redraw, recolour, stretch, outline or add effects to it.
Clear space
Keep empty space of at least half the mark's height on every side. Nothing else (text, edges, other logos) goes inside it.
16 px32 pxIEMI Labsfull logo, 24 px tallMinimum size
Full logo: at least 24 px tall on screen (about 100 px wide) and 8 mm tall in print. Below that, use the mark alone, down to 16 px for favicons.
Colour
Near-black and white do most of the work; signal green marks what matters. These values are read from the site's own design tokens, so they always match what you see here. Each product page also has its own accent colour, used only on that product.
| Colour | Dark theme | Light theme | Use |
|---|---|---|---|
| Signal green--brand | #7cf5b0 | #0a8f56 | The brand colour: the dot in the mark, links, primary buttons and focus rings. Use it sparingly. |
| Background--bg | #07080a | #f6f7f8 | Page background. |
| Raised--bg-elev | #0e1013 | #ffffff | Cards and panels. |
| Raised 2--bg-elev-2 | #15181d | #eef0f2 | Table heads, hover states and nested panels. |
| Text--fg | #f3f5f7 | #0b0d10 | Headings and body text. |
| Muted text--fg-muted | #a4abb6 | #4a515c | Supporting copy. |
| Subtle text--fg-subtle | #6f7783 | #6b7380 | Captions, dates and notes. |
| On brand--brand-ink | #04110a | #ffffff | Text on a signal-green button. |
| Alert red--danger | #ff7a7a | #c22a2a | Errors and warnings only. |
Type
Inter where it is installed, otherwise the device's own system sans (San Francisco, Segoe UI, Roboto), so pages load fast with no web fonts. Labels, dates and figures use the system monospace.
- DisplaySans, semibold 600, tight tracking (-0.025em)
The whole problem, solved.
- BodySans, regular 400, relaxed line height
We research each market first, then design one flagship that does the whole job.
- EyebrowMonospace, uppercase, 0.14em letter spacing
Design phase · live from the lab
Voice and tone
We write like an engineer explaining their work to a buyer: short sentences, real numbers, the limits as well as the strengths. Every product is a design in progress, and we say so.
Plain words
It counts every ball and tells the umpire when the over is done.
A revolutionary AI-powered officiating paradigm.
Honest status
Design in progress. Orders open when the design is finished and tested.
Shipping soon! Reserve yours today.
No hype
About $560 per court in parts, from our bill of materials.
Game-changing, world-class, best-in-class.
Show the source
Buyers pay about $20 per camera a month (ParkPow pricing).
A huge, fast-growing market.
Name no one without consent
Founding team and early backers are forming.
Backed by people from big-name companies.
Downloads
Need another format or a co-branded asset? Email [email protected].