SportsShips Q3 2027
SmartStump Pro
A full set of cricket stumps and bails with a tiny camera and sensors built inside.
- Spots bowled and bail-off instantly
- Catches faint edges off the bat
- Sends the call to the umpire
From $1,500 per set
ReserveReservation not completed. Checkout was cancelled and you have not been charged. You can try again whenever you are ready.
SmartGoal
Goal-line and offside AI built inside a standard goalpost
In development · Ships Q4 2027Reservations open
From$3,999per goal
Software: $150–$400 per month
$49 deposit, credited against the final price, refundable any time before shipment. Target ship window Q4 2027.
Real-time 3D render · drag to rotate · final design may vary
What it is
A full-size goalpost with cameras and sensors hidden inside the frame.
What it does
- Confirms when the ball crosses the line
- Flags possible offside moments
- Buzzes the referee in a split second
- Saves multi-angle replays of every goal
Who it's for
Football academies, colleges, leagues and community pitches.
Look inside
What's inside SmartGoal
Keep scrolling: it opens up in real time to show the parts that do the work.
Overview
SmartGoal embeds four 4K global-shutter cameras, impact sensors and an edge AI processor inside a standard 100 mm goal frame. It detects goal-line crossings, tracks the ball and players for offside support, and alerts the referee's tablet in under 150 ms — with no change to the goal's external dimensions.
- 4× 4K global-shutter cameras flush-mounted in the posts and crossbar
- Goal-line crossing and offside support with < 150 ms alerts
- Fits inside standard 100 mm posts — designed to fit regulation dimensions
- IP66 weatherproof, up to 10 h battery, 5G Wi-Fi 6E video
The problem
Goal-line technology and video review exist at the elite level but are far out of reach for academies, colleges, semi-pro leagues and community facilities. Disputed goals, offside arguments and the absence of replays undermine fairness and slow development. Venues also have no simple way to capture match footage for coaching.
Use cases
Goal-line decisions
Confirm whether the whole ball crossed the line and buzz the referee's tablet or wristband instantly.
Offside support
Track the ball and players in the final third to give assistant referees an objective offside indicator and replay.
Academy match capture
Record every match automatically from the goal's perspective for coaching reviews and player development.
Shot and goalkeeper analytics
Measure shot location, speed and keeper reactions for training sessions.
Community and college streaming
Stream live goal-cam feeds and instant replays for parents, fans and local broadcasts.
How it works
- 1
Capture
Four flush-mounted cameras in the crossbar and posts capture the goalmouth and field at up to 4K, synchronised to the microsecond.
- 2
Track
On-device models detect and track the ball and players in 3D across the overlapping camera views.
- 3
Decide
Goal-line crossing and offside-position logic runs on the Jetson Orin Nano and triggers an alert in under 150 ms.
- 4
Replay
An instant multi-angle replay with a decision overlay is sent to the referee tablet over 5G Wi-Fi 6E.
- 5
Review
Match video, goals and analytics sync to the IEMI dashboard for coaches, clubs and broadcasters.
In the app
IEMI Referee
The IEMI referee app delivers goal and offside alerts with multi-angle replays; the club dashboard stores matches, highlights and analytics.
- Goal alerts with haptic option
- Offside indicator with frozen-frame line
- Automatic match recording
- Auto highlights (goals, saves, near misses)
- Shot maps and keeper analytics
- Live streaming output
North goal · Live
Alert latency
132 ms
Ball over line
+4.1 cm
Cameras online
4 / 4
Match time
67:24
- GOAL · North goal67:24
Ball fully over line by 4.1 cm
- Offside check · #1158:10
Attacker 38 cm beyond last defender
- No goal · Cleared41:52
Ball 6 cm short of full crossing
- Post impact12:05
Left post struck, 54 km/h
AI capabilities
Runs on-device · NVIDIA Jetson Orin Nano
Ball detection and 3D tracking
Detects the ball under occlusion and triangulates its position across four views.
Model: YOLO11-s + multi-view triangulation + Kalman filter
Goal-line crossing
Determines whether the entire ball has crossed the goal line using calibrated geometry.
Model: Geometric decision engine on tracked 3D ball position
Player detection and offside line
Detects players, estimates keypoints and builds a virtual offside line at the moment of the pass.
Model: RT-DETR + RTMPose
Impact and post-hit detection
Classifies post and crossbar strikes from vibration signatures.
Model: 1D-CNN on IMU / piezo signals
Highlight generation
Automatically clips goals, saves and near misses.
Model: Event classifier over tracking data
Hardware & target specifications
Targets for production units. Subject to change during development.
Hardware
| AI processor | NVIDIA Jetson Orin Nano (up to 20 TOPS INT8 configuration) |
|---|---|
| Camera | 4× 4K (3840×2160) global-shutter, 160° wide-angle, flush-mounted |
| Sensors | IMU in crossbar and posts · Piezo vibration / impact sensors · Temperature sensor |
| Connectivity | 5G Wi-Fi 6E (dual-band) · Bluetooth LE 5.3 · HDMI / SDI via sideline receiver (optional) |
| Power | 36 Wh swappable Li-ion pack in crossbar (up to 10 h); USB-C PD charging |
| Enclosure | Aluminium goal profile with removable crossbar end caps and hardened optical windows |
| Dimensions | Designed for 7320 × 2440 mm goals with 100 mm posts; crossbar module 1200 mm |
| Weight | ~1.8 kg added across entire goal |
| Ingress rating | IP66 |
Vision
| Cameras | 4× 4K global shutter |
|---|---|
| Field of view | 160° wide-angle |
| Positions | Top, middle and bottom post views + crossbar |
| Replay | Multi-angle instant replay |
AI and detection
| Processor | Jetson Orin Nano |
|---|---|
| Detection | Goal-line, ball tracking, offside support, player tracking |
| Latency | < 150 ms end-to-end |
| Processing | On-device; cloud optional |
Power and wireless
| Battery | 36 Wh Li-ion, up to 10 h |
|---|---|
| Wireless | 5G Wi-Fi 6E, low-latency link |
| Output | 4K HDMI / SDI via receiver |
| Charging | USB-C PD, swappable pack |
Physical and service
| Post diameter | 100 mm (standard) |
|---|---|
| Added weight | ~1.8 kg |
| Weatherproofing | IP66 |
| Operating temp. | −10 °C to 50 °C |
| Service | Plug-and-play internal modules, end-cap access |
Built with
The real parts inside
Proven, off-the-shelf components our prototypes are built on. Final production parts may differ.
Raspberry Pi AI HAT+ (Hailo AI accelerator)
Runs the vision models on the device
Photo: SparkFun Electronics,CC BY 2.0, via Wikimedia Commons · AI overlay added
Compact camera module
Built-in camera for our own devices
Photo: the Raspberry Pi Foundation,CC BY-SA 4.0, via Wikimedia Commons · AI overlay added
Impact sensor (accelerometer)
Detects hits, shocks and vibration
Photo: SparkFun,CC BY 2.0, via Wikimedia Commons · AI overlay added
Reference photos of commercially available components. IEMI Labs is not affiliated with or endorsed by their manufacturers. Photo credits
In the box
Planned contents
- SmartGoal crossbar main unit
- 2× post camera modules
- 36 Wh battery pack and charger
- Referee app licence (1 tablet)
- Calibration target
- Mounting and service tool kit
Software & app
The IEMI referee app delivers goal and offside alerts with multi-angle replays; the club dashboard stores matches, highlights and analytics.
- Goal alerts with haptic option
- Offside indicator with frozen-frame line
- Automatic match recording
- Auto highlights (goals, saves, near misses)
- Shot maps and keeper analytics
- Live streaming output
Integrations
- IEMI referee app (iPadOS / Android)
- Referee haptic wristband (optional)
- OBS / vMix via NDI or HDMI
- Video analysis tools via MP4 / XML export
- REST API and webhooks
Pricing
Hardware: $3,999–$5,999 per goal
Software: $150–$400 per month
Pricing is per goal; a two-goal pitch bundle is planned. Final pricing will be confirmed before shipping.
Training
$3,999 + $150/mo
Goal-line detection and recording for training pitches.
- Goal-line detection
- Automatic recording
- 30-day cloud storage
- 1 coach seat
Match
$4,999 + $250/mo
Full match support for academies and colleges.
- Everything in Training
- Offside support
- Multi-angle replays
- Referee app + wristband
Stadium
$5,999 + $400/mo
For venues that stream and broadcast.
- Everything in Match
- 4K HDMI / SDI output
- Broadcast overlays
- Priority support and spares
Indicative launch pricing in USD, excluding taxes and shipping. Final pricing is confirmed before any balance is charged.
Estimated impact
- Disputed goal decisions
- up to 60% fewer (est.)
- Match filming cost
- up to 80% lower vs. crewed filming (est.)
- Coach video-tagging time
- up to 70% less (est.)
Illustrative estimates based on internal modelling and typical deployments; not measured results. Actual outcomes depend on site conditions and usage.
Designed for
- Football academies
- Colleges and universities
- Semi-pro and amateur leagues
- Community sports facilities
- Futsal and 5-a-side venues
Industries
Roadmap
Target milestones. We will email reservation holders and pilot partners as they change.
Q4 2026
Reservations open; crossbar main-unit prototype
Q1 2027
Multi-camera synchronisation and 3D ball tracking validation
Q2 2027
EVT builds; weather (IP66) and ball-impact testing
Q3 2027
Field pilots with academies and college programmes
Q4 2027
First shipments; certification process planned
Questions
Ask about SmartGoal
Volume orders, clubs and institutions, integrations or anything else. We reply within two business days.
Thanks, we have it.
A member of the IEMI Labs team will reply within two business days.
SmartGoal FAQ
General FAQIs the $49 reservation deposit refundable?
Yes. The $49 deposit is fully refundable any time before your unit ships — email [email protected] or use the refund link in your confirmation email. It is credited in full against the purchase price, and reserving creates no obligation to buy. Payments are processed securely by Stripe.
Is SmartGoal FIFA-certified?
No. SmartGoal is designed to fit regulation goal dimensions and is in development. Certification is planned after launch; until then it is intended for training, academy and amateur match use.
Is my data processed on the device?
Yes. Ball tracking, goal-line and offside logic run on the processor inside the crossbar. Video leaves the goal only when you choose to sync, stream or export it.
Do I need to replace my goals?
SmartGoal is supplied as a complete instrumented goal frame for standard 7.32 × 2.44 m goals. A retrofit kit for compatible aluminium goals is being evaluated.
How is it powered and charged?
A swappable 36 Wh battery in the crossbar lasts up to 10 hours. Permanent venues can add a hard-wired low-voltage supply.
Is SmartGoal available now?
SmartGoal is in development. Specifications shown are target specifications and may change as we complete engineering validation. We are targeting a Q4 2027 ship window and will email reservation holders with every major milestone.
What warranty will it come with?
We are planning a 2-year limited hardware warranty covering manufacturing defects, with advance replacement for pilot and business customers. Final warranty terms will be published before shipping begins.
Related products
SportsShips Q4 2027
SmartHoop
A regulation-size basketball backboard and rim with cameras and sensors built in.
- Counts makes and misses automatically
- Maps where every shot came from
- Keeps score during games
From $2,499 per hoop
ReserveSportsShips Q2 2027
CoachVision AI
A palm-sized camera you set on a tripod beside the training field.
- Tracks posture, speed and angles
- Spots technique faults as they happen
- Sends coaching tips to your phone
From $599 per unit (one net or lane)
ReserveSmartGoal
From $3,999 · Ships Q4 2027